|3D-UV Gloss Varnish|
Do these business cards give a return on investment to the business owner, or are they just an ego-boosting show-off card? Perhaps both, as I've always believed in the power of business card branding. Can you put a price on impressing a prospect for your brand? Of course you can, but to do this you need to be aware of your business card metrics.
I rarely see a business card get reprinted with all of the same luxury features. The next reprint often cuts out the the excess, as the cost per card is just not translating to conversion needed.
My advice for printing a "luxury" business card while not spending more than what you need to? Don't be afraid to ask your designer and printer how to reduce the price naturally - without a blatant discount. Ask which printing techniques naturally goes with another. Just like a chef uses produce in season, there are certain printing and finishing techniques that are easy or inexpensive due to the type of print. Business cards become very expensive when you want the best of all worlds - like full colour, letterpress, textured stock and spot UV gloss.
Now go and print your thousand-dollar cards, but make sure they make you a million dollars!