This morning walking through my bustling little alley way to feed on my "beetroot charge" breakfast juice, I noticed a new addition to the scenery. A Red Room DVD vending machine now stands proudly in a nook. It looks like a cross between an ATM and a coke machine, and it dispenses DVD rentals. The machine looks like a brand evangelist, standing on a street corner sharing the good news about it's brand.
Not every brand can work out of a vending machine, but every brand can use clever thinking to place brand evangelists on the right street corners. I'm sure the lease manager for the alley way wasn't advertising for vending machines to fill the space, but with the right approach and price the vending machine now has it's place.
Where can you place your brand evangelists? Never settle for advertised opportunities, either in the real world or online. The best opportunities haven't been discovered yet, and require you to do a little investigation and make a few calls. If you see a busy shop counter, blank wall, or popular blog online that has potential, do your sums and go after it. For the right price or deal, you will secure the space and your brand evangelists will hand out your business cards to everyone that passes by.
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