5.7.10

Business Card Des'irony

I added a new business card to my arsenal of networking handouts. I have a different business card with different title and layout, brand and content for different networking circumstances.

Recently I attended a networking event for creatives, designers and advertising types. As I sat down to design the most incredibly creative business card I could think of, I thought it might be a little more bold to design the worst card possible.

I thought of the countless thousands of examples of bad artwork I've seen over the years, and thought it might be fun combine all the artwork faux pas in one cracker design. So I designed a low resolution, very lossy, crop marks included, watermark left-in business card to shock and amaze my creative network.

When I printed these business cards, both my prepress and press manager both asked me to resubmit my artwork, even though it was technically perfect... it just looked horrible. It's funny though that non-designer types just take this card and say thanks, while designers smirk and see the des'irony.

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