Brand in the Hand

Business cards and printing is an important part of your brand's sensory experience for it's members.  It's the brand in the hand that gets to be touched, felt and experienced in the real world, as opposed to visual and aural branding on media screens in a virtual world.

Even though a business card may display the same graphic as an online ad, there is something organic and natural that humans feel when they experience your brand on real matter in their hands. Television and internet really is a virtual world of make believe and fantasy, and even thought real content and truthful messages are delivered on screen, we have learnt to be cautious of what you hear on television, or read on the internet.  Printed material such as business cards, handed to you by a real person are hard to beat in terms of authenticity.

Touch, is the one human sense that will always keep print alive, as an effective branding medium. Sure you now touch your iPad or tap your mouse, but it's not the same as flicking a business card between your fingers, or turning the glossy pages of a catalogue.  Printing has different stock weights and textures, finishes, cuts and shapes.

Smooth and silky matte laminate adds sophistication and class to a brand, while sleek and shiny gloss finishes adds excitement and "wow" to a marketing message. Foils, inks and special-shaped die cuts of different print media are all physical attributes that are gifted to business cards, that will always keep print alive.

Business card branding may be old school, but don't forget that people like to touch, and see a real brand in their hand.